"It's the very same old tissue, honey, it does not make a distinction, ok? It's still going to work the same way", my exasperated spouse hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't believe I in fact wrote 'designer tissue'. Yes, for a graphic designer and author who knows all about the kind of effort one puts into product packaging and branding items, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with great copy and fab color combo'. Hey, I am still a customer, keep in mind that. I am entitled to succumb to great packaging, I have a dominating right to be human.
However they are so pretty ... the product packaging. I swear!
They have the 'nature enthusiast' product packaging, the 'fruity' product packaging, the 'woman on the go' packaging, and then they have the 'kids' packaging. I got 4 of each design bundles and made a run for the counter with them with my screaming kids and exasperated partner running after me in sluggish movement. It was certainly a 'die-hard' moment. You understand, when the hero is escaping from a lot of wild bad males with maker weapons, and they're contending your feet or something ... and there's a surge behind you ... and whatever occurs in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging styles on them. I would discover it comical enough if I didn't like the packaging develops so much. I am dead serious. I enjoyed the product packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the styles and position it into my 'must keep for reference' clear folder. I do not keep a great deal of things in there since I am quite selective about the styles that I like, but these product packaging designs made the cut. They definitely did.
You see, this is the kind of thing that occurs when you put some get more info effort into making your product packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
This is what I have to inform you, as a graphic designer and consumer. The more effort you take into creating your product packaging, more clients will take an appearance and stop at your packaging or what's inside the packaging. Now, does it make sense for me to say now that when they stop and take notice of your packaging, your chance of getting them to purchase your item increases? Exactly.
You see, the role of product packaging is to grab the consumer's attention. And without an electrifying product packaging, customers are going to walk past the heaps and loads of other competitor items ... and yours ... without even understanding you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a good packaging. Once they take an appearance and stop, you've won the preliminary.
Think about it!
They have the 'nature enthusiast' product packaging, the 'fruity' packaging, the 'lady on the go' product packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging styles on them. I loved the packaging creates so much, after using up all the tissues in the boxes, I would cut out the styles and put it into my 'should keep for recommendation' clear folder. I do not keep a lot of stuff in there due to the fact that I am quite selective about the designs that I like, however these product packaging designs made the cut. The more effort you put into developing your packaging, more consumers will stop and take a look at your product packaging or what's inside the bubble wrap packaging materials.